Conversion: A visitor action in your website that makes you $$$.This can be Usually a sale or an the email opt-in.
Conversion Rate: It is the number of conversions for every 100 visitors (expressed as a %).
Cost Per Click (CPC): This is the amount of money you will pay for each visitor that clicks an ad to your website.
Click Through Rate (CTR): Number of ad clicks for every 100 view/impressions of the ad. Formula =Clicks/impressionX100
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