If you enter your keywords properly, Your campaign can generate maximum effect for your site.
There are three type of matching types,
• Broad matching.
• Phrase matching.
• Exact matching.
I going to explain all matching types with sample below,
Broad matching;
One of your keyword is make money. If somebody writes word containing your keywords
If someone types the below keyword;
make money
make cash money
money making
make fast money
How to make money online
Can I make money on
I want to make money
Google will show your ad
Phrase matching:
One of your keyword is "make money". If somebody writes "word" containing your keywords
make money
How to make money online
I want to make money
Google will show your ad
But not for these:
make cash money
make fast money
Your ad will not be shown by google.
Exact matching:
One of your keyword is [make money]. If somebody writes [word] containing your keywords.
make money.
Google will show your ad
make cash money
make fast money
How to make money online
Can I make money on
I want to make money
Your ad will not be shown by Google.
So you can modify your keyword shown below.
Ad group: How To Make Money online
Keywords:
[Make Money] > exact match
"How To Make Money online" > phrase match
"Can I make money online" > phrase match
Of course that, we didn't forget to explain negative keywords.
Negative keywords;
We have explained to match type to get quality traffic to your site but, there are some negative word that you need to avoid views by showing your ad to people who are not interested.
Let me explain with a sample
How to make money ->Good
Learn free way to make money ->Bad
So you will use "-" for negative keywords.
-free
Adwords will not show your ads, If somebody writes free way to learn make money
You can use this great free tool that does it for you. It will create all types when you enter your keywords.
http://www.mikes-marketing-tools.com/adwords>wrapper.html
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