SEO strategy means something different today from what it was ten years ago, five years ago, or even last year.
If yourSEO strategy places a strong emphasis on building links, it is possible that its effectiveness is diminished. Links to your content are still very important for search engines, but it is the same content that is becoming the most important aspect of SEO strategy, and what Google likes the most. Here are some things you can do in 2014 to improve our content offerings and make Google happy.
1. create content that respond to questions...
With Hummingbird, the latest update of Google's algorithm, it was announced that the search engine's attention has moved away from the key words and closer to the content. This means that fill a content with the keywords that your audience tries will not be a successful for SEO strategy. The goal of Google is behaving in a way that is as close as possible to the way human beings behave.
Humans do not have to do with keywords in their everyday lives – their problems and find solutions, make requests and receive responses. In order to improve SEO, you need to create content that respond to questions from real people. This is not as simple as creating a meta-tag keyword dense,but it will be more meaningful to your target audience, and even Google will love it more.
2. write long articles
The world is so focused on the influence of social media that can be easy to forget that people like, sometimes, even read a lengthy content. It is true that the spread of micro blogging platforms like Twitter, with its 140 characters – has grown exponentially in recent years, but it is also true that it is equally raised the eBook market. Contrary to popular belief, smartphones and social media doesn't completely dominate our lives,and thankfully, we still have the pleasure to stay glued for a long read. And we're not the only ones-even Google this like really. When you create a post on a niche topic and you dig deeper using thousands of words, we know that not everyone will want to read it – but not everyone will need. Just like big business, all great content work within a niche. If you create a long content – from 1,000 to 2,000 words-for a particular niche, you'll demonstrate that you can provide useful content and are relevant to a certain audience, and Google rank your content higher for terms related to that niche.
3. create new content regularly
Create long content is a great idea, but if you publish on your blog only a 1,000 word article every six months, you'll see very limited SEO benefits. In order to compete with the multitude of content creators on the internet, not only have to answer typical questions, really useful post, create and publish content, but it is also necessary that you do on a regular basis. A good strategy is to establish an editorial plan to ensure the publication of content on a regular basis. If you have a small business or a personal blog, a minimum of one post per week is ideal. so Google will love this, and you'll see improvements in your SEO over time.
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