How to earn more with Adsense: tips and tricks
Insert paid ads on your blog is one of the Favorites to monetize the traffic. Most webmasters choose Google Adsense as it undoubtedly offers several advantages overother networks. The main advantages of which are eligible enrollees to Adsense are:
Number of advertiser. Google has a virtually unlimited number of companies willing to pay to carry its advertising message. Companies throughout the world. Therefore, regardless of the type of subject matter from the webmaster's site and the origin of visitors, Adsense is able to display ads always themed pages that contain them.
Ease of management. Webmasters, technically known as publisher can choose the size and color of text, any edges, ad background and other features to better integrate the advertisement.
Earnings per click. A single click can allow the site owner to earn up to 100 dollar. Something that no other network is capable of delivering.
Insert your AdSense code on pages is very simple and does not require special technical skills. Once you have created your ad and entered the code, simply wait a few minutes to see your ad appear on the site and start making money when a visitor clicks on it.
However, not all blogs and not all sites generate the same profit from Adsense. One of the most important, able to determine the real gain, is the percentage of clicks (click through rate, CTR).
A site can have thousands of daily visits but if generates click on their ads 0, the gain will be equal to 0. If a blog will generate little traffic, but all visitors click on the ads,then at the end of the day the sum generated could be really interesting.
How can I increase the click-through rate? One of the factors that most influence the CTR is the size of the ad. Google has at least a dozen formats to choose from. The most popular are those that follow.
728 x 90 Leaderboard: this is one of the formats that generate more clicks and the best place to put this kind of announcement is at the top of the page, next to the logo of the site. Is below that to the right.
Banner 468 x 90: even this announcement raises good percentages, this format also generally has a good CPC (cost per click). That is, companies pay high enough digits for clicks generated from these ads.
160 x 600 Wide Skyscraper: another ad with a good earning potential. With this format, you can choose either the display of pictures and simple text or both alternately.
336 x 280 ad size or Large Rectangle: the ad of this size is probably one of the most profitable ads. You can choose to display an image or text. The best location for this announcement is the sidebar, admitted that the site has a sidebar that is large enough to include it.
Adsense link units: you can put in their pages the code to generate this kind of announcement, defined as link units. There are several sizes to choose from, bothvertical and horizontal.
What you see are nothing more than 3 or 4 links that reference separate ads (bydifferent companies). These are thematic, ads are related to the page content.
This is an advantage, but there is also a disadvantage. In fact, to generate income, the visitor not only needs to click on the ad, but must also click a second time on the landing page where the ad took him and complete the path predicted by the announcement.
Now you ask which is the best ad for your site, i.e. that generates the best CTR.
It is obviously difficult to give a generalized answer which goes well for everyone. No one can know with certainty because each site has a story to itself and specific characteristics. The best way to find out is to do the tests, track results (the Adsense dashboard allows you to make very detailed assessments) and draw their own conclusions.
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