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What is affiliate marketing

Affiliation is a free service that allows you to earn on your own website, blog or community  through banners, links or Landing Page .
The Affiliation is also known as: Affiliate Program, Revenue Sharing, Partner Program and Referral Program .
As an advertising tool, the affiliate was founded in the US in the '90s and one of the first companies to bring this system on the web is Commission Junction, the business model was simple enough and soon arrived in Europe with Tradedoubler.
How does being a member?
The website owners publish banner ads, reviews, links, etc .. and are paid per share on advertising (clicks, leads, sales) rather than impressions. This gaming system ensures more efficient advertising investment.
Who are the protagonists of membership?
  • Affiliate: the owner of the website (or blog)
  • Merchant / Sponsor: The company that wants to have online advertising through banner spaces
  • Franchisor: the affiliate program that is intermediate between the sponsor (or merchant) and websites
What are the advantages? For the franchise the advantage is being able to choose promotional campaigns, very relevant to the content of the website, with the possibility of earning on these spaces made available that would otherwise (in the case of a medium-sized site and not a lot of visits) They would unsold spaces.
Merchant for the advantage is to have an investment in advertising and traceable tergettizzata.
For the Franchisor, a company that intermediate, the advantage is definitely cheaper ... more money running in this circuit and earn more!
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