Article Marketing is a web marketing technique that, through articles, serves to promote certain goods or services of a company, then a common form of Advertising that in recent times is becoming more frequent as the algorithms of search engines tend to "reward" the uniqueness and completeness of the contents.
The contents are typically written by real professionals of Article Marketing, the copywriter (or copywriter).
The purpose article marketing is essentially strengthen these three channels:
- Generate direct traffic to the site in question.
- Manage and secure their online reputation, also making use of social networks.
- Increase their link popularity through link spontaneous of users who consider our pages interesting.
The publication of the articles can be through various means such as: websites, blog owners, or blogs of others (through Guest Post), "Notes" on pages related to Facebook, magazines or specialized sites article marketing.
Many of the resources, published in this way, and we will have the opportunity to appear with the search query very specific and therefore have the traffic to the website highly themed with the product or service they want to promote.
In addition, these items will be useful to increase the "brand reputation" or the online reputation of our brand / product / service, and thanks to this we will be very anache also favored the spontaneity of links increasing link popularity of the site.
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