Video of the Day

Breaking News
recent

A simple guide to optimize Landing Pages

How to optimize your landing pages?   

Writing and design of a supply is only the first step. It is now necessary to make sure that this offer is known to your prospects. But how?
The purpose of a Landing Page is to "convert" the visitors who come to it in shares or sales. Typical examples of actions: signing up for a newsletter, or the release of their data to get a quote online.
For this reason it is important to make sure that your Landing Page is optimized.
But how do you actually optimize a Landing Page? What parts should change to get the best results?
Never fear: We want to answer these questions. In " STEP 1 " will show the 9 key elements to improve the architecture of your Landing Page, In "STEP 2" will understand how to maximize the usability and the "STEP 3" we will better understand how to test the effectiveness and calculate the ROI.
Let's BEGIN ....
STEP 1: 9 POINTS TO IMPROVE THE LANDING PAGE CONVERSION
infografica will show the nine points to improve your Landing Page .
  1. HEADLINE: Title clear. the title of the page must exactly match the title of your ad.
  2. DETAILS: Insert all the features and details about the products you offer.
  3. GET STARTED: Enter an effective CALL TO ACTION such as: "buy now", a form optin clear, such as "add to cart"
  4. TESTIMONIALS: Show what companies think of you. To make your testimonials more engaging also shows photos of people in a box.
  5. LINK Options: Possibility of reducing to link navigation
  6. VIDEO: A picture or a video can attract more of the words
  7. BENEFITS: Highlight the advantages of your enterprise
  8. THIRD PARTY VERIFICATION: The use and approval by others especially if known and respected, playing a key role.
  9. ELEMENTS : Add all these elements above the line
STEP 2: EDITING TO MAXIMIZE THE USABILITY 
Information architecture defines the way in which information is organized on your site.
In general, the navigation of the site should:
  • Be easy to understand (and grouped in logical units).
  • Be visible (no need to scroll the page to find the main navigation).
  • Be supportive to the visitor in his duties and not to your organization.
  • Be consistent throughout the site (except when the context changes to the current activities).
  • Use labels clear and distinct (so that people know what to expect in the next page).
  • Provide context (visitors have to know where they are on the site).
  • Be fault tolerant (allow visitors to easily cancel their last action and return to the previous state).
STEP 3: CHOOSING A TESTING METHOD
There are generally two types of methods of analysis recommended: A / B testing and multivariate testing.
The A / B test is a method for optimizing the website where the conversion rates of the two versions of a page - version A and version B - are compared with each other watching the traffic in real time to determine which version of page is more effective.
Multivariate Test uses the same mechanism of the A / B test, but compares a number of variables and reveals more information on how these variables interact with each other.



STEP 4: MEASURING ROI
  1. MEASURE
Conversion Count : which is the real number of conversions within a certain period.
Conversion rate = Conversions / visitors
Conversion Count = Number of Conversions in a period (usually a month)
Landing Page Costs:  What is the cost to build the landing page, including design, SEO and server traffic.
  1. CALCULATING THE ROI: Conversion count value / Landing Page Costs
  2. CHOOSING THE WINNING STRATEGY
If you know other important points that you believe report on optimizing a Landing Page write it in the comments.Thanks.

Unknown

Unknown

No comments:

Post a Comment

Powered by Blogger.