How to create a list of keywords for AdWords?

Keyword Match Type

You are planning your first AdWords campaign and you don't know how to find keywords to use? You have doubts on how to implement the match type? Follow these tips...

Write the key words

Answer questions and write their answers

What to sell? which items sell? (ex: 10 gb mp3 player, mp3 player, ...)

which brands sell? What brand are your products? (ex: asus mp3 player, samsung mp3 player, ...)

What functions are your products? which features differentiates them from the competition? (ex: 16 gb mp3 player, solar power mp3 player.)

What services do you offer? (ex: mp3 player free shipping, ...)

Expand, define the areas and themes

1-)Add variants, singular and plural, ...

2-) Add synonyms

3-) extends the list of theme words

4-)delete too generic words

Limits, Match Type

Broad match: keyword

mp3 player

All searches containing the words, in any order, will turn the impression

broad match will generates many impressions and many click usually with low CTR and low conversion rate

Word to phrase match:

"mp3 player"

All searches containing the keywords shown in quotation marks in the same exact order will trigger the ad. Even phrases that contain the Word can trigger ads.

The query the best mp3 player will trigger ads

The match phrase restricts the scope than generic but increases the specificity of searches that trigger your ads

Exact match keyword:

[mp3 player]

Only the exact sequence of the keywords shown in parentheses, without any word prepended or measure, can activate the impression.

Negative word:

-video

The negative keywords are very useful to exclude keywords that may be associated with other products.

Embedded match Word:

-[Avatar]

This method is used a lot by those selling gadgets and products related to trademarks, movies/video games and doesn't want to show their ads when a user searches for the brand.