No matter how good your sales go online, as long as your conversion rate will not reach the 100%, there are always room for improvement. Unfortunately, the longer that a company, especially small, making online sales, the more difficult it becomes for the owner think of new strategies and tactics that can increase sales. It happens frequently that people who started a business selling online by adopting certain marketing solutions are difficult to change and experiment. Think of the change may frighten, but is an integral and essential part of the ongoing business growth.
Below 5 activities that a company can put into practice to revitalize sales of your ecommerce site.
1. Simplify the buying process
An interesting effect of the era of the internet is that people are less patient. Not only expect that sites load quickly, but also that the buying process is simple and quick. From the moment a person decides to make a purchase there should be at most five steps: check, billing information, shipping information, payment, confirmation. It isalways possible to embed one or more of these steps. Add more to these five basic steps can slow down the process of check out and be frustrating to the potential buyer who may decide to leave.
2. Optimize the description of the products
It's always a good idea to write a product description that can stimulate the sharing.For example, the phrase "yellow Shirt for men with designs on the back" can describean object carefully, but this description is not inspiring and certainly does not encourage people to share it with friends.
Who makes online sales should think about reasons why people should buy that product, the needs they are trying to meet the product factors that should choose.These items are not easily transmitted with an image, so the description should highlight them.
In addition, the description of the product should be optimized according to the typical research that we search for that product uses online.
3. Diversify your traffic sources
For activities that have already a site that works well, the fastest way to increase profits is to diversify your traffic sources. Since most online purchase experiences of a person from a search engine, SEO should always be considered an essential part of any strategy of e-commerce. But there are also other resources for inbound traffic that can help and also to find your website. Online advertising and social media marketing are good starting points. And with the growth of smartphones and tablets, buy advertising for mobile platforms can open your site to a new audience (of course to adopt this last solution requires that your site is optimized for mobile).
4. Increase the number of images and their quality
As evidenced by the amazing growth of Pinterest, especially, people love to share the images and on these discussions . An easy way to increase your sales is to increase the number of photos and their quality. Even if a site already has a good mainpicture of each product, more photos taken from different angles and focusing on details can be a very effective way to help sell the product. Another tip is to combine the classic photo from library even photo of the product in a natural environment (natural and I am not in the middle of nature:-).) If we sell a t-shirt, photos of someone who wears while doing any normal activities; If we sell a vase, the same picture in a home environment, etc.
5. ensure cross-platform compatibility
A common mistake of ecommerce sites is their non compliance across multiple platforms. Ensure full compatibility with mobile browsing can lead today and even more so tomorrow a huge advantage over competitors. Other than that, it's always good to remember that people using different operating systems and browsers, so you have totake that into account.
There are many things that an owner of a small business can do to increase online sales, and this list is intended as a starting point, not a complete guide. An error to be avoided always lie down and be pleased with what has been done. The web is always necessary to be with eyes and ears open for new trends and new consumer interests and get help from professionals. Only by doing so you
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