How to write a corporate blog success and increase the reading?

You started keeping a corporate blog, convinced of the effectiveness of communicating with your customers. The question that you ask almost immediately is: How can I get people to read it faithfully? How can I make money and build a good relationship with anyone who is interested in my services or to my products?

To succeed, you need to know to build an audience and continue to raise him. Here ares even proven methods here to increase traffic to your blog.

1. find your niche

The general topic (e.g., technology) will be the more difficult to get earn an audience.

Focus your blog on a single theme (for example, technology for children) and make sure the subject is like above.

Once you have decided on the theme of your blog, stick to it. Consistency is the key to getting that readers already attracted to return to tap into great content.

2. Update your content often

What makes a popular post and is more likely to be shared? In general, large messages: answer a question, solve a problem, make readers laugh, or make them cry (in a good way).

Also, no matter how the post is long or short. Try to format it in an efficient manner, so that readers can quickly analyze your content using:

subtitles

bulleted or numbered lists

blockquote or captions

line breaks

characters in bold

pictures

and other formatting elements to break up large blocks of text.

If you can write every day, hats off. But even if you can't do that, your goal should be to publish frequently and regularly, so your readers can come back and you can build aloyal audience.

Publish when you're sure to provide quality content. There is no perfect blogging program so focus on what you like to write and cut the time to work on.

Don't be discouraged if you don't see results quickly. Persist and you will be rewarded

3. write headlines that learn and that affect

Writing the headline – usually, the title – one of the most important factors in the popularity of a blog post. Attention-grabbing titles can determine the success of your post.

Titles, subtitles and paragraphs should:

be useful to the reader

give him a sense of urgency

do all this so ultra-specific.

If the title promises a lot, search – in the post – to keep that promise.

4. join the blogging community

No blog is an island. Now that you have a corporate blog you're part of the community of bloggers and reciprocity plays a big part. Here's what you can do to list your property in the area.

Leave comments and trackback to other blogs. This strategy has a dual effect: it makes you known as an expert and share the link to a good number of readers.

Try to turn casual readers into loyal readers. Follow the commentators on your blog, a newsletter and encourages feedback.

Invite others to write guest post or ask readers to contribute to your blog. In this way,you can double the power of promotion.

Try to write at your time of guest post is another great way to get noticed.

Also receive a mention or a link to your post from a known and popular site can drive a lot of traffic and get you noticed.

5. learn from your audience.

The most important thing to do is to know your audience and make sure that the content will continue to affect them.

Readers are much more inclined to read something which continues to interact with them and that is updated regularly. You need, then, a cross between coherence and diversity without compromising the quality or credibility of what you're doing.

If you install Google Analytics on your blog (or use another program), you can see which topics your fans love so special and you can learn about many personal notes,memos, behaviors ...

In addition, social media can be a very powerful tool to get more readers. In addition to adding share buttons on your site, share your links on Facebook, Google and Twitter.

6. create your blog Google-Friendly

We have already talked about how to apply Basic SEO techniques to optimize your positioning. It is the corporate blog fondamenale so that it will be more visible in search results. That said, here's what you can do.

Use accurate page titles and brief

Use the meta tag "description"

Make sure your site is easy to navigate

Use short URLs and avoid very long URL

Use a good anchor (link) text. (For example, "read my SEO report" instead of "click here")

Use headings to highlight important sections

Add a description to your images ' alt '

Add related content to the end of all your posts, add social sharing buttons and makethe content easier to find by classifying posts into categories.

7. write with your style and your personality

There are millions of blogs on the web today, so it is not easy to emerge. However, if you think about it, the best or most popular bloggers have many readers precisely because of their voices and unique perspectives and interesting content that share.

While you're working your posts, don't be afraid to let you read the personality of your company. This is the only way you can really connect to your readers. After all, in the end it's all about the relationship you create with those who read your content.

Do you want to have a corporate blog success? Be yourself.

In conclusion, the above techniques you need to reach your readers and to communicate with them. You are a company or a professional, so it's important for you to keep in touch with your customers or those who want to meet you.