SEO OPTIMIZATION for LOCAL SEARCH: 6 FUNDAMENTAL TIPS for companies and brands

Now many searches are Geolocated and companies that want to get found bycustomers must make local SEO optimization a priority. But how important is SEOgeolocation? Consider the following data: the 88% of consumers who search for a localbusiness, then call or visit in person in the next 24 hours. In other words, to find outwho makes Geolocated research has a strong rate of generation of new sales opportunities.

1. implement all local SEO optimizations on your website

The first step is to select a few keywords and use them for your site. To determine which keywords are most used by those seeking business like yours, you can take advantage of Google AdWords. With a simple search through the keyword tool you can find useful tips on high-traffic keyword and geo locate. It is important to know the search engine in which area do you work exactly and to whom you call, then you must enter geo-localized keywords within your content. In particular, close attention to the titles of your pages and meta tag description.

In addition to this, a useful tip is to put your phone number on all pages of your site. Search engines use the phone number for geo-localized placement.

Finally, enter your Google Maps that shows the address and location of your company.This helps visitors to your site to understand where you stand, but also search engines.

2. sign up for Google Places

The best thing you can do once you've optimized your site correctly as indicated in paragraph 1, is to sign up for Google Places. Add or apply to become a business owner already is easy. Optimize your profile on Google Places is a little more difficult. For those who are at the beginning, the Council shall fill in all the fields described trying to use the right keywords, obviously making sure that the description is written forhuman beings and so genuine. It is always good to put some pretty pictures. Finally,make sure your contact information is always up-to-date.

3. Use Foursquare

In recent months, Foursquare has become a significant presence of local searches. We say that is significant enough that it cannot be ignored. Register to Foursquare and fill in all the fields of the profile information, as well as you did to Google Places.Encourages check-in, maybe by offering special discounts or coupons for whoever comes to visit your business the first time or for the first customer who does a dailycheck-ins, etc.

4. Urges the reviews

The review sites are some of the better positioned and oriented by consumers on the internet. This means that they offer a great opportunity for companies to be found bylocal consumers. Most reviews a company manages to get, the greater the visibility that this company will be able to get online. Of course there is no way to force people to write a review about your company, but a small boost it can give. Make sure your site has a links to review sites and to your pages. Add these links in your signature to use in emails, invoices, correspondence, flyers or brochures that distribute around.

5. Generate fresh content

Search engines favor sites that offer frequent updates in their content. This means that if your site stays the same for months cannot get good results from a positioning perspective. The best way to get new content is to create a corporate blog and insert with new content. Obviously this blog should be on the company site and not on aseparate site.

6. don't forget your mobile

Statistics show that about 65% of all local searches originate from mobile devices(smartphone and tablet). This means that local SEO optimization must be particularly attentive to the mobile site.

Conclusions

Local SEO optimization is something that companies can not shirk, especially if they hope to get in touch with new local customers eager to buy your products and services. What is written in this article is the basics of what you need to do. A fundamental starting point.