6 step to start a business without risk

Light startup method: «is designed for those people who want to open a business quickly, with few resources. It is a method where you make lots of experiments, will pose many questions, instead of being convinced that they have all the answers, "says Lorenzo Paoli, coach and trainer, author of the book On coaching for your startup. Techniques and strategies to open an activity without risking everything

Here are six tips to open a business, reducing the risks.

1. choose your niche

How to choose the right niche? ' Parties, if possible, from your passion, because this gives you knowledge, motivation and feeling with clients. Be careful not to get blinded by too much enthusiasm. Studying the market, seeks unfulfilled needs, narrow the field. Do you want to open a company for weeding planner? Better to master ("extreme"destinations, dream Islands, boat weddings, "says Paul.

2. Launched on the net

You have the right idea and you are convinced of its validity. Now as you have t omove? No use simulations or forecast, but facts. Take to the field, starting in small. Or network: ' do you want to open a shop bio? Before you go to work. Then open a little stand in the square. Would you like to start a catering company? Offer for the holidays in oratorio or an event in the small business area. And try the Web. Do you want to open a shop of candles? Start online, with a blog or on eBay you can do so at no cost(or almost).

3. Facts to know

The network has many advantages. Gives visibility, is inexpensive, reach customers and suppliers in the world. But it has a flaw. Is crowded. How to get noticed? Today it is much easier to use Word of mouth and building a reputation on the Internet. But don't expect instant success. The reputation and authority of the build with time. One important thing you forget to sell, for a moment, and teach what you do best. Are you a lawyer? From advice on the Web. Has a marketing company. Offer advice and webinars».

4. Capture and listen to customers

Realizes the first batches of products, sell them and hear the reactions of customers: 'Understand what you sell more and something less, what they appreciate or criticize the customers, what are the strengths and details from developing. "

5. write the business plan (light)

Now the business model is clear. Now is the time to figure out what costs and revenues to expect. How to do it? «After the launch phase, look what kind of services should be more and bet on those (open a blog, contact companies ...). In a second phase, verifies the results according to the promotions and decide which activities they prefer. "

6. Maintain and grow customers

"You must have patience to build your brand on the Web. Do very different things,especially if you're new and you need to talk to you. Post interesting articles, organize small events, always something new and different. "